An explainer video is basically a short video meant to explain complex concepts in a simple and engaging way in less than 2 minutes. Being one of the most powerful tools of marketing they aim at building your companies rapport or explaining its products and services. Animated explainer videos can help your company to build a brand identity, generate leads and increase conversion rates. Mostly these explainer videos are animated and are a great marketing tool and are perfect for targeting every type of audience. Video animation cannot only deliver your message loud and clear, but also leverages a medium to increase sale and retain users on site for a longer time. Videos are the most liked and trending type of content on the internet today. Following are the benefits of the explainer videos Fulfill the requirement of your audience Sometimes all your audience needs is a small explanation to quickly understand what all is your product about and how it solv