If a picture is worth a thousand words, a
video is definitely much more powerful. Explainer videos about your
product are the most effective way to capture visitor’s attention and retain
them by giving them a reason to stay.
The animated
explainer videos involve
both visual communication and audio that significantly persuade the user more. These
are a perfect tool for attracting visitors to your website and telling them
about the key benefits and features of your product & services.
Why
Does Video Work Better Then Text Content?
To express your business service or
product clearly in less than a minute or two, Animated Explainer Videos are very beneficial. And since the video content allows
people to acquire more information in less time as compared to text, here
within 10 seconds you get more chances to grab the user's attention. Explainer
videos involve both visual and audio communication that significantly enhances
the interest toward the content.
According to a research first 10 seconds are
the most critical, if you fail to appeal the visitor you lose them. You
cannot rely over text and graphics to retain users, who often have neither
time, nor desire to read about your product. Clearly, to win this 10 second
battle you need to SHOW them what you got and create their interest in the
video.
What Actually You Get From Explainer Video
Highlight Your Brand Personality
The most powerful thing that you have to transform a
regular visitor into a customer is your brand personality. People, in general,
don’t like to deal with a company has low popularity, whether that means buying
your product or taking services from you.
An animated product explainer video
is a wonderful way for you to interact online with your customers and build connection for a long time.
Business Brand Growth
To grow your business brand popularity a custom
animated video is a wonderful instrument. Using specific animated characters
and colors in your explainer video you can attract more customers, which help
your brand to gain popularity in online market.
In the mid to long term, your company will experience
revenue growth as well as new brand ambassadors that once were just regular
clients.
People Love Watching Videos
More
Most of the people, while spending time online, from
consumers to professionals watch numerous videos to gain information or for
entertainment. As a matter of fact, this activity ranks amongst the top of the
list.
This is without a doubt a good thing for your
business, as you have a unique opportunity to interact with both potential and
loyal customers more profoundly.
To gain the attention of the viewers, a well-written
script is most essential in a video. With your explainer video
animation you have to create some interest to keep watching the video
for your audience.
Better Google Search Ranking
To achieve a high rank in search engine results pages, there is a need
of quality traffic and the amount of time visitors spends on the website helps
too. Presenting your product and services on the website help to attract
visitors, so that they could spend more time on the website.
As statistics said, websites with high amount of text content and large
images are not good for ranking in Google search. In general, a person spends
less than a minute to take a decision whether to buy or not a product. This is
another reason behind the success of animated explainer videos, as it can grab
the viewer’s attention in an instance.
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